Beauty Industry

Hawaiian Tropic Recruits Sarah Hyland

The Modern Family star glows in a new campaign for the sun care brand.

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By: Jamie Matusow

Editor-in-Chief

Hawaiian Tropic has recruited ‘Modern Family’ actress Sarah Hyland for its new promotion, which will include ‘pop up’ Escape stations, located in Palm Springs, New York City and Miami during April and May.

Hyland will join Hawaiian Tropic on May 5th at the Escape Station in New York City to celebrate the launch of the brand’s new product, Hawaiian Tropic Island Sport. The brand will be at Gansevoort Plaza, in Manhattan’s Meatpacking District through May 6th.

The Escape Stations will feature “the ultimate cabana experience,” the brand says. There will be complimentary Exhale fitness classes and spa services offered.

The first Hawaiian Tropic Escape Station will pop up at The Parker hotel in Palm Springs, April 10th – 12th, where the brand will bring indulgent sun protection, outdoor yoga and massages to Coachella’s fashion elite. The third, and last, will be at the Loews Hotel in Miami Beach, May 13th – 14th.

Christine Moroniti, Brand Manager of Hawaiian Tropic said that Hawaiian Tropic is “an indulgent sun protection brand designed to take you on a sensory tropical escape.” She adds, “Now, we’re bringing that unique sensory experience to life with Hawaiian Tropic Escape Stations, a series of pop-up cabanas where consumers can indulge in deluxe outdoor spa services and fitness classes while remaining protected by our luxurious sun care.”

Hawaiian Tropic Island Sport Sunscreen is available in clear spray and lotion formulations, in both SPF 15 and 30. The claear spray is packaged in a shapely metal can – the curve at the top enables the user to grasp it securely while spraying the product. The lotion is in a plastic bottle that has a curve as well, which extends down the length of the package. The two new products are blue, which is a colorful addition to the brand’s other product lines, which are tan, brown and green.

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